Aside from the regular flyers and brochures, booklets are another way to market your goods, services or cause to an audience. Here are some examples on how you can make use of them.
Print a Product Catalogue
Booklets are small and compact, but overall have a larger space for content as opposed to flyers and brochures. Take advantage of this space by highlighting your best products, limited edition goods, promos and other items you want to put in your catalog. Because of the large printing area, you are free to put in images, product names, prices and other relevant details. Booklets are an excellent way to reach out to potential customers without having to personally make a sales pitch or have them browse your store.
Highlight Your Services
Service businesses can also use booklets by featuring your array of services, promos, and packages. Appeal to customers by adding in images of your friendly staff and state-of-the-art facilities. You can even throw in images of the services themselves or add a page with customer testimonials.
If your organisation is non-profit, you can use booklets to transmit information to readers. Put in a mix of relevant and comprehensive content and images to appeal to the reader. You can also throw in infographics, contact details, or links to your website to further add interaction with your audience.
New businesses can also use booklets to explain who you are, what you do, and what you can offer. If desired, you can even put in a bit of the company history or some interesting trivia.
Use Booklets as Giveaways
While most consumers are made up of adults, bear in mind that children can also influence consumer behaviour. Appeal to prospective customers by giving out activity books to their children. You can also give out booklets with some brain teasers and puzzles to customers. This is particularly effective for places with waiting areas, like clinics, insurance companies, and travel agencies.
(Keywords: Booklet Printing)